Materiali Running

New Dynafit collection 2021 in the time of the Coronavirus


Responsible action towards the market : Dynafit pushes continuous products, innovative elements and amazing colors.


A challenge to face in difficult times: DYNAFIT, reference brand in the world of mountain sports, draws a new strategy for the summer 2021: 80% of the summer collection 2020, composed of clothing, footwear and equipment, will be confirmed for the summer 2021. Among the novelties the first DNA line in the summer version dedicated to the Trail Running competitive segment. And still: attractive colors for the products already in the collection. DYNAFIT intends to send a clear signal to face the season successfully alongside the shopkeepers and give even more value to its quality products.

«Time will not affect the value of our collections. This is the key message we want to communicate to our business partners - comments Benedikt Böhm, CEO of DYNAFIT - we want to prevent shopkeepers from being forced to sell off our products in order to empty outlets. So we decided to repropose a large part of our current summer collection also in 2021, so that the products do not have to be put on sale, as they will also be in the collection for the summer 2021 and will thus retain their value ". It is with these words that DYNAFIT number one explains the new approach in view of the summer sales campaign 2021: «We will enrich the summer range 2021 with some new products and unexpected colors for those already in the collection in the Trail Running and Athletic Mountaineering segments, in order to bring a breath of freshness next year, despite 80% of the goods will be brought back from the summer collection 2020. In addition, we will focus more on the Trail Running segment ».

Prominent element of summer 2021 it will be the innovative DNA collection designed for the world of Trail Running competitions. The line will include 11 new products between footwear, clothing and equipment, for men and women, so as to offer the most demanding athletes everything they need. Existing items will be offered in unexpected colors such as, For example, those of the Ride collection for mountain biking, launched in the summer 2020. In drawing and designing products, the designers were inspired by the philosophy of the "mix & match”, so as to make them combinable with the previous ones and facilitate their combination. «The market has always recognized us for the technicality and lightness of our products with which athletes can move quickly in the mountains. We never neglect the aesthetic aspect because customers appreciate us for our sporty and unmistakable look - says Benedikt Böhm - time does not devalue DYNAFIT products and even in summer 2021 our items will retain their value and our customers will enjoy an exceptional collection ».





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of Naturaestrema.it team 19 April 2020