Jeep ® ONBOARD : Wrangler 4×4 with soul surfer Quicksilver !

Jeep ® ONBOARD: four surfer professionals meet five surfers recruited on the web to embark on an exciting journey into the fascinating world of who rides the wave. Alongside the nine main characters, Jeep Wrangler model year 2013, the original and authentic 4x4s that expresses the brand's unconventional soul. An exclusive docudrama filmed in Hossegor, in France recounts in eight episodes their adventure. On jeep-people.com and the social channels of Jeep biographies, photos, i video del backstage ed ulteriori contenuti extra sul “making of” della docu-fiction.

Prende il via Jeep Onboard, the new project related to the surfing world signed by Jeep. Jeep Onboard is a cross media format that will give way to five selected web surfers to experience an exciting journey alongside four surfer professionals invited by Quiksilver.
The Onboard Jeep project was made possible thanks to the partnership with Quiksilver, leading sportswear and equipment for surfing. The collaboration between Jeep and Quiksilver comes from the sharing of values and the shared commitment to promote the passion for surfing and for extreme sports.

Destination, the resort of Hossegor, in France, also known as the mecca of surfing. The aim of the project is to reveal the five participants, by sharing with the four professional surfer, What kind of approach to the surf and waves comes closest to their personality. A new journey of surfing, then, intended not only as a sport but also as a lifestyle that characterizes those who choose to practice it actively. Will be alongside the surfer protagonists of the project, the icon Jeep Wrangler, the 4×4 original and authentic which expresses the unconventional soul of the American brand.

The selection of the five protagonists will start today, Monday, 4 March, through casting on www.jeeponboard.com, a section of www.jeep-people.com, the web and social platform for those who identify with values Jeep.
The five participants will be chosen not only based on their athletic ability on the waves. To participate you will obviously need to be at least of the surfers "practitioners"; but the surf will not be the only criteria for choosing. The jury composed of a Commission to consider the Jeep and Quiksilver testimonial will in fact personal motivations of individual candidates and their passions ' Besides surfing "such as music, the kitchen, nature. It will also be important for the purpose of selecting the level of "digitalization" of each candidate, because each one of them will have to "tell" not only through the creation of a video, but through their "social" channels on the web.

The next phase of the project will consist in producing a docu-drama on the surfing world that will tell through eight episodes on the trip and the experience lived by nine surfer. Set in Hossegor, the docu-drama will have a format style ' road movie ' and will focus not only on sports performance of the nine main characters, but mostly the sport and lifestyle characteristics on different approaches ' intimate ' that characterize the personality and way of life of those who practice it. The eight episodes will be on air from June on television channels of Nautical Channel, distributed on the Sky platform and will be joined by a score of website videos available on Jeep-people.com. Nautical Channel is the only channel 24/7 dedicated to water sports and lifestyle in the world. The channel is available in 27 countries and can boast 15 millions of fans.
Surfing is the materialization of values Jeep and embodies the spirit of freedom that distinguishes each model in the range. Live a total sense of communion with nature and its forces, defying the waves and the wind, with the enthusiasm to overcome their limitations, is the great charm of the surf. It's something more than a dynamic sport: a real lifestyle. Jeep shares the approach to live your emotions freely and authentic that it is precisely by those who practice Surf.

Jeep Wrangler

Jeep Wrangler is the 4×4 original and authentic which expresses the unconventional soul of the American brand, combining exceptional off-road to driving pleasure offered by a unique toy-car. From its invention to date, Jeep Wrangler has kept intact its characteristic style and its philosophy remains a unique tool to fully experience outdoor l ’. Jeep Wrangler is marketed in Italy in Sports equipment, Sahara and Rubicon. It is also available in a special limited edition series range Moab, they will be joined in the fourth quarter 2013 the new Special Edition Jeep Wrangler Rubicon 10th Anniversary Edition. Jeep Wrangler is equipped with an efficient turbo-diesel 2,8 liters mated to six-speed manual and five-speed automatic and with the engine 3,6 -liter gasoline engine in combination with the five-speed automatic transmission. The same engines they man the five-door version Jeep Wrangler Unlimited, that includes two productions – Sahara and Rubicon – In addition to special limited edition series Moab and the new Rubicon 10th Anniversary Edition (the latter available in the fourth quarter of this year).


of Naturaestrema.it team 5 March 2013