Materiali Outdoor

X-BIONIC will be distributed in Italy by the Oberalp group


As of May 1 2018 the distribution in Italy of X-BIONIC and X-SOCKS is entrusted to the Oberalp Group of Bolzano, historical reality of reference in the sporting goods industry, and that from today may broaden its portfolio with the offer of the Swiss company X-Technology Swiss, among the most important players in the clothing functional technical.


Born at the end of two thousand years with the research laboratories near Lake Zurich, X-Technology Swiss has quickly gained a protagonist role in the technical and functional clothing in sports field, through the development of an innovative technology that has allowed the company to get over Swiss 820 patents owned and 560 international awards.
Today, to strengthen the positioning of the brands X-BIONIC and X-SOCKS in Italy, the company founded and led by Patrick Lambertz relies on the Oberalp Group exclusive distribution of Bolzano in Italy.

X-BIONIC: a technical mark in the window that qualifies the point of sale
As of May 1 2018, In fact, the business unit Import South Tyrolean company is in charge of the commercialization of products X-BIONIC and X-SOCKS, which will go to support a large group of prestigious brands.
«We are particularly pleased that it has acquired the distribution rights of X-Technology Swiss products because we know that X-BIONIC and X-SOCKS brands allow the retailer of sporting goods to position and qualify in the 'technical' end of the market - comments Stefano Bovolon head of the business unit Import Oberalp - and we provide our partners with decades of experience in the sports field of the textile combined with industry knowledge, to consolidate and develop the brand in our country».

The terms of the agreement Oberalp is concerned with the collection and delivery orders in Italian shops from the summer collection 2019 available to the public in early new year.
«Thanks to the know-how developed by the company in the textile sector and in high performance mountain sports, we have identified in the Oberalp Group qualities for a solid and lasting business partnership - he stressed Patrick Lambertz, COO di X-Technology Swiss Research & Development AG – and we believe that the technical expertise and the business structure of Oberalp can make a significant contribution to the strengthening of X-BIONIC and X-SOCKS in Italy».

A further important step in the X-Technology Expansion Strategy
The agreement with the Bolzano group is part of new strategic choices of X-Technology Swiss who, after identifying in Norman Group and INTERSOCKS new production partners, now aims to expand its market share of iconic brands X-BIONIC and X-SOCKS on the Italian market, as was done in Germany.





Vedi anche: /
of Naturaestrema.it team 2 May 2018