Materiali Outdoor

Web Series THE SPORTS 90′ anniversary !



La Sportiva is told in his ninetieth birthday in a web-series that collects the salient moments of evolution business, in the words of the protagonists of today and then including athletes of the caliber Manolo, Simone Moro, Reinhold Messner ed Adam Ondra, La Sportiva tells a story of perseverance, resiliency, passion and dedication. And it does so starting from individual episodes such as the launch of the famous series of hiking boots Trango in the nineties and the creation of the secret "Spanish mix" that over the years 70 It was at the foot of every climber but was actually produced in Rovereto (TN) starting from the racing car tires.

La Sportiva, world leader in the footwear and technical clothing to enjoy the mountains, It was born as a small shoe factory that with passion and dedication to mountain sports has been dedicated to products for climbing, ski touring, trail running and mountain. Thanks to technical evolution and the constant renewal of materials La Sportiva today to his three hundred active employees, a sales increase that will exceed the 2018 the hundred million euro and a new plant 15.000 cubic meters, due to open later this year and will shortly reach the potential doubling of the production of climbing and high mountain footwear. Time of celebrations so: after the big event in Trento last 23 may, printing of a book of storytelling 196 Pages will be ordered on the company website since the autumn already available in digital format in June is the time of the Web-Series

 





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of Naturaestrema.it team 22 June 2018